Anima Blockchain is an innovative startup based in Milan founded in 2022, with the mission of giving each product a Digital Identity (ID) and accelerating the transformation of sustainable business models in retail.

With a Digital Passport, products become interactive, intelligent and circular, connected to other applications and services. Anima creates direct connections between brands and end customers, paving the way for new business models. From the beginning, Anima has built the software in a highly scalable way to work on different sectors such as fashion, furniture, wine and spirits, art, food, electronics and much more.