Why Only White

We develop advanced AR (Augmented Reality) technologies based on projection to address ongoing transformations in design, purchasing, and product customization processes. Our phygital prototype, which merges tangible physical objects with dynamic digital resources, allows for intuitive modification of the aesthetics of any product without the need for wearing headsets. We enhance the creativity of our users by providing instant evaluations of nearly infinite product variants while still allowing them to physically handle the product.

The platform also integrates a cloud application to optimize data management and collection and to provide intelligent and shareable editing functionalities. This innovative solution is designed for the fashion, furniture, and packaging sectors with the aim of reducing costs, time, and environmental impact resulting from the creation of physical prototypes during product development or customization in retail stores.